Our state’s money is the ideal spot to theoretically welcome the fresh brand to Canada!

The audience is pleased to declare you to definitely Jacknife is leading the newest wade-to-paign having Hard rock Hotel & Local casino Ottawa-the brand new brand’s basic-actually ever Canadian place! Since Hard-rock embarks towards a great $350M expansion and you can rebrand, we are honoured in order to figure a campaign that do not only honors Hard Rock’s heritage plus amplifies the energy for the Ottawa.

Recognized for getting immersive amusement experiences globally, the duckduckbingo difficult Stone� is definitely your favourite worldwide destination for neighbors and you will tourists the exact same. The brand is in a captivating day and age of expansion and you may revitalization, while the phase is set to own a huge starting of Canada’s very first Hard rock Lodge & Casino � having Jacknife best the fresh new charges to cultivate the brand new go-to-paign due to their Ottawa venue.

HRI turned into the first personally-possessed gambling team appointed an effective You

�All of our 350 billion money extension and you can rebranding often disturb the resort, entertainment, hospitality, and you may gambling industries inside Eastern Ontario and you will past,� states Christine Crump, Chairman regarding Hard rock Lodge and you may Gambling enterprise Ottawa. Canadians won’t need certainly to mix a border to try out all that Hard rock has to offer. Jacknife’s performs coincides into the globe-group works and you may experiences we deliver to your guests.�

The new extent regarding Jacknife’s really works boasts a complete proper and creative development of the fresh new wade-to-paign, which have a look closely at building adventure and riding engagement across the all touchpoints. The new promotion usually embody the newest essence from Tough Rock’s brilliant people, making certain the hole becomes good beacon having enjoyment candidates.

�We have been thrilled to interact having a major international brand like Hard rock in the for example a crucial second,� states Mikey Richardson, Co-Originator and you may Administrator Creative Director at Jacknife. �The lead-around the fresh 2025 launch gives us the chance to do one thing really captivating-a venture that do not only honors Tough Rock’s history as well as amplifies the power for the Ottawa.�

So it union stresses mission-motivated storytelling, that have both Jacknife and difficult Stone Hotel & Casino Ottawa worried about curating a seamless, high-effect brand name feel that can lay the new phase for a grand starting particularly not any other.

Hard-rock International (HRI) the most global acknowledged organizations with locations within the more than 74 countries spanning 313 places that is had/registered otherwise treated Accommodations, Casinos, Material Shops�, Live performance Venues and you may Cafes. Their Unity by Hard rock� worldwide respect system perks participants to possess doing whatever love around the playing characteristics international. HRI together with circulated a joint venture titled Hard rock Electronic inside 2020, an on-line sportsbook, retail sportsbook and you will sites betting program. You start with an Eric Clapton guitar, Hard-rock has the newest planet’s biggest and more than beneficial type of real tunes memorabilia from the more than 88,000 bits, being displayed during the the cities international.

S. Best managed Providers from the Deloitte Individual and also the Wall structure Road Journal in the 2021 and contains as the become honored 4 times. Hard rock was also recognized of the Forbes among the Planet’s Best Businesses, together with Finest Businesses for women, Diversity and you can The fresh Grads and you can a top Large Workplace from the Travelling & Relaxation, Gambling and Enjoyment Industry. In the 2022 Around the world Gambling Awards, Hard rock is actually titled Homes-Centered Agent of the year to your next amount of time in five decades.

Hard rock Worldwide currently keeps financing levels of number one financing-stages get companies: S&P Globally Analysis (BBB-) and you will Fitch Evaluations (BBB). To learn more about Hard rock Global, check out hardrock otherwise shop.hardrock.

Rideau Carleton Gambling establishment theoretically opened while the Rideau Carleton Raceway inside the 1962, as the Canada’s earliest-actually four-eighths mile oval and contains become a button part of Ontario’s funnel rushing people since that time. As the introduction of betting in the , the metropolis regarding Ottawa has had around $6 million annually and most $106 mil as a whole repayments to have holding Rideau Carleton Local casino inside the fresh Federal Capital Area.

With hopeless anticipation of your opening of your own the latest Hard rock Resorts & Gambling enterprise Ottawa, Rideau Carleton Gambling establishment remains open 24/eight, willing to suffice their travelers with the same efforts and you will adventure. Hard-rock is actually working to make a different condition-of-the-artwork activities business which can in the near future bring the latest iconic Hard-rock brand name so you’re able to Ottawa and you may enliven the city such nothing you’ve seen prior. Coming features includes a modern hotel build with 150 bedroom, in addition to twenty two suites, expanded playing floor as well as 1,five-hundred slot machines, 40 alive-action desk video game, and you may highest-limit playing. Travelers can take advantage of over 10 eating, bars, and you can lounges, including the renowned Hard rock Eatery and Council Pine Steakhouse. The resort can also be the home of the fresh antique Stone Shop, a-1,800 along with chair Hard-rock Real time venue, and genuine sounds collectibles.

The latest studio is a big driver off jobs production and can apply more than 700 local people, immediately after finished. Hard-rock Resorts & Gambling enterprise Ottawa is going to continue the fresh new lifestyle regarding society capital thanks to local sponsorships and you will nonprofit partnerships, improving the life of citizens and you will men and women exactly the same because try founded around Rideau Carleton Local casino.

Rideau Carleton Gambling establishment was operate by the Hard-rock Globally and you can ruled because of the Ontario Lottery and you will Gambling Company (OLG). That have OLG union, Rideau Carleton Local casino shows an everyday commitment to responsible gambling which have complete implementation of OLG’s Takes on which can be accepted from RG Consider certification system.

To learn more about Rideau Carleton Local casino, check out rideaucarletoncasino

Jacknife is actually an independent, full-service innovative brand agency based inside the Toronto, Canada. With over 29 numerous years of industry experience, Jacknife could have been at the forefront of getting outstanding marketing and you may innovative remedies for a varied range of website subscribers. Of the leveraging the brand new strong mix of strategic advancement, Jacknife empowers labels to build tall providers worthy of from power regarding invention.